INTRODUCTION AND SCOPE OF THIS PRIVACY STATEMENT
LEGEND SPORT, together “we” or “us” want to give you the best experience possible. We use the personal information you share with us to make our products and services and your experience even better. This privacy statement aims to give you a clear view of how we use personal information that you provide, our dedication to protecting it, your rights and the options you have to control your personal information and protect your privacy. It also outlines what personal information we collect about you when you visit our websites or stores, how we use your personal information and the third parties we will share it with.
We use personal information for various purposes, as described in detail below.
PERSONAL INFORMATION WE COLLECT FROM YOU
“Personal information” is any information that relates to you and identifies you personally, either alone or in combination with other information available to us. LEGEND SPORT will collect various types of personal information about you, including the following (as applicable):
YOUR LEGEND SPORT ACCOUNT
LEGEND SPORT will also collect the following information when you sign up for an account if you choose to provide it: telephone number, gender, personal preferences, address and age or date of birth.
USE OF OUR PRODUCTS AND SERVICES
When you use our products and services we will ask for personal information (at the moment of collection we will explain what information is required in order for us to provide the particular product or service, and what information you may choose to provide), such as:
your postal address and payment details when ordering from our web shop;
your date of birth and/or confirmation that you are above a certain age;
your email-address when signing up for one of our contests, free prize giveaways (“Prize Giveaways”) or newsletters;
a record of our correspondence with you (including any feedback you have provided on any of our products or services), if you have been in contact with our Customer Service.
INFORMATION WE COLLECT AUTOMATICALLY
We will also collect personal information about you when you interact with our brand and websites and how you use them, as follows:
Websites: we will collect information about the LEGEND SPORT websites that you visit and how you use them. A visit to one of our websites results in data being sent from your browser to our servers. We will collect personal information in this way, such as:
your IP address;
the date and time of the visit and how long you remained on our website;
the referral URL (the site from which the visitor has come);
the pages visited on our website; and
information about the device and browser (such as, browser type and version, operating system, etc).
Cookies and similar devices: We and our partners use various technologies to collect and store information when you visit our websites, and this will include sending one or more cookies or other similar devices to your device.
HOW WE USE YOUR PERSONAL INFORMATION
Improving our products and services: we will use your personal information to build a profile on you in order to understand how you use our products and services, to develop more interesting and relevant products and services, to improve our website, as well as to personalize the products and services we offer you. We process your personal information in this way as it is necessary for the purposes of our legitimate interests in providing better products and services for you and our other customers.
Processing your order: we use relevant personal information described above (including your name, address and payment details) to process and deliver your order, and to notify you of the status of your order. In addition, we may use your age, year of birth or confirmation that you are above a certain age to ascertain whether you meet the minimum age in your country for online purchases and whether you are considered to be a minor for data protection and/or marketing law purposes. It is necessary to process your personal in this way for the performance of a contract with a LEGEND SPORT entity.
Preventing fraud: we will also use your personal information to assess your creditworthiness and to prevent fraud. For this purpose, we may need to share your personal information with our credit rating providers (see “how we share your personal information” below). This is necessary for the purposes of our legitimate interests in ensuring we are not the victim of fraud and to protect our legal rights set out in the Terms and Conditions.
To provide customer support: if you contact our Customer Service (or vice versa), we will use personal information such as your order information and contact history to process your request and provide you with the best service possible. We will process your personal information in this way if it is necessary for the performance of a contract with a LEGEND SPORT entity or if it is required for us to comply with any legal obligations. If it is not necessary to process your personal data for either of these reasons we will process it as it is necessary for the purposes of our legitimate interests in ensuring we can provide the best service possible.
Marketing: when you sign up to receive LEGEND SPORT newsletters, create a LEGEND SPORT single sign on, order or provide feedback on a product or service online or use our website, we will use your personal information to create a profile based on the information we hold about you. This is necessary for the purposes of our legitimate interests in ensuring we have accurate information about you in one place. We create your profile in accordance with your preferences in order to provide you with the best personalised experience, to send you personalized marketing messages and newsletters and for opinion research purposes. Below you can find a more detailed description of the ways in which we will use your personal information for these purposes.
What kind of information: the way you interact with our brand across all the different channels described above (e.g. the LEGEND SPORT website, social media and marketing messages we send you) and the information we collect in that regard from each of these channels provides us valuable information about your interests and preferences. This insight gives us the opportunity to offer you the best LEGEND SPORT experience possible. To learn about you and your interests, we analyze your interactions with our brand using various kinds of information, as set out above. In particular, we may combine the information we collect with information we lawfully obtain from third parties. This is necessary for the purposes of our legitimate interests in ensuring that we provide you the most appropriate offers for products and to personalize your experience. You can opt-out of us combining your personal information with the information lawfully collected from third parties through your account settings page or by contacting us using the contact details set out below. If you have given us your consent to send you marketing communications or if we are permitted by law to send such communications without obtaining your consent, we use the information that you have provided to us when interacting with us for sending you personalized marketing messages about LEGEND SPORT products or services, events, Prize Giveaways and promotions. In some instances we will also aggregate your personal information with that of other individuals, to create comprehensive reports about how customers use our products and services, and experience our brand. This is necessary for the purposes of our legitimate interests in analyzing our brand and determining how to improve our services.
What kind of channels: we will send direct marketing communications to you via the channel you choose, such as email, phone, or social media. We ask for your consent, where required by applicable law, in order to use the contact details you have provided to us to send our personalized marketing communications.
What kind of messages: the messages we will send you will be personalized and tailored to your individual preferences and interests. We use analytics in order to generate such personalized messages. These analytics will process your personal information and place you in marketing segments, which determine the content of the messages and the offers you will receive from us. These direct marketing messages may contain information about our products and services, events, Prize Giveaways or promotions and LEGEND SPORT news. We personalize these messages on the basis of that it is necessary for the purposes of our legitimate interests in ensuring that we provide the most appropriate information. We will, in certain circumstances, also use the channels for opinion research (such as to ask if you would like to participate in a survey) and to learn about your experience and improve your experience with LEGEND SPORT, including by sending you personalized messages.
Conducting analytics: we will use the personal information we hold about you (as well as pseudonymized or anonymized information generated from your personal information) to carry out analysis and research. We carry out all such analysis and research on the basis that it is necessary for the purposes of our legitimate interests in understanding our customers and ensuring that our products meet the needs of our customers. The specific ways in which we carry out this analysis include:
data science/analytics, whereby we combine information we hold on a large scale in order to:
learn more about our customers and their preferences;
to identify patterns and trends amongst our customers;
enhance user experience on our websites;
provide information, content and offerings tailored to our customers’ needs;
for general research and statistical purposes; and
for aggregated reporting purposes within LEGEND SPORT;
develop new products and services;
monitor performance of our products and services and/or improve our technology;
to be able to send you personalized marketing messages;
Analyzing our business: we will use your personal information (including by anonymizing and aggregating it with other customers’ personal information) for sales, supply chain and financial analysis purposes, to determine how LEGEND SPORT is performing and where improvements can be made. This is necessary for the purposes of our legitimate interests in understanding how our business is performing, and considering how to improve our performance.
We will ask for your consent if we wish to use your personal information for purposes other than those listed in this privacy statement and as required to do so under applicable law. We will not use your personal information for other purposes before we have received such consent.
HOW WE SHARE YOUR PERSONAL INFORMATION
We treat your personal information with care and confidentiality and do not share it with third parties other than as set out below:
WITH YOUR CONSENT
We will share your personal information with other third parties (different from those described above, for example, sports or fitness centres or when you decide to connect our devices with third party devices) in other limited circumstances. In these instances we will, where required by applicable law, obtain your consent to share your personal information in this way.
HOW WE PROTECT YOUR PERSONAL INFORMATION
We are committed to protecting your personal information and implement appropriate technical and organizational security measures to protect it against any unauthorized or unlawful processing and against any accidental loss, destruction, or damage.
RETAINING YOUR PERSONAL INFORMATION
We will keep your personal information for two years from your last interaction with us, such as the date your account was deleted, your last purchase or in some other way contacted or interacted, unless a longer or shorter retention period is required by law, is necessary in the course of legal proceedings or is otherwise needed for a particular purpose under applicable law.
The following are examples to illustrate how LEGEND SPORT keeps your personal information for as long as necessary for a particular purpose:
we may keep your personal information collected during a purchase for as long as required by tax laws (longer than 2 years in some European countries);
we may keep your personal information for a shorter period if you ask us to delete your personal information. In such a case, LEGEND SPORT will aim to delete your personal information within a maximum period of one month from the date of the request;
information collected in connection with promotions will be kept for no longer than one month following the end of the promotion.
INTERNATIONAL TRANSFERS OF YOUR PERSONAL INFORMATION
Unless stated otherwise, we store and process your personal information in the European Union. There will, however, be occasions when we need to transfer your personal information outside of the European Economic Area (“EEA”) to a country is not regarded under European Law as providing the same level of data protection as the country in which you normally use our products and/or services. For example, the personal information you provide when you sign up for an LEGEND SPORT account will be stored in the European Union, and also by other LEGEND SPORT entities and our cloud services providers located outside the EEA for the purposes of authenticating your account and signing you in. In these circumstances we will take appropriate steps to ensure that your personal information is adequately protected. Typically, such steps include carrying out data security reviews of any recipients and putting in place contracts with such recipients to ensure they employ the same or similar appropriate technical and organizational measures as LEGEND SPORT, so your data is adequately protected. For more information on the appropriate safeguards in place, please contact us at the contact details below.
LINKS TO OTHER WEBSITES AND SERVICES
Our websites may contain links to third party websites, and some of our services provide you with access to third party services (such as social networks).
We have no control over how third party websites and services process your personal information. We do not review third party websites and services, and we are not responsible for such third party websites and services or their privacy practices. Please read the privacy statements of any third party websites or services that you access from our websites or services.
YOUR RIGHTS IN RELATION TO YOUR PERSONAL INFORMATION
Fair play and transparency are important to us. We are open about the personal information we collect and have implemented mechanisms to enable you to exercise any rights you might have with respect to your personal information.
Where we have obtained your consent in relation to any matter in relation to your personal information (e.g. your consent to receiving direct marketing messages or your consent to the placement of cookies on your device), you can withdraw this consent at any time by contact us using the contact details set out below or changing your cookie settings.
ACCESS TO, DELETION, AND CORRECTION OF PERSONAL INFORMATION
If you have ordered products or services or registered an account with us, you can access your personal information through one of our websites. Our websites generally present you with the option to add, update or remove information we have about you
If any personal information we have about you is not accessible through our website, you can send us a request for access to this information at no cost using the contact details set out at the end of this privacy statement.
After receiving your request and sufficient information to verify your identity we will provide you with a copy of the personal information we have about you which you are entitled to have under applicable law. We will also confirm the purposes for which such personal information is being used, its recipients and the origin of the information.
You may write to us at any time requesting amendments to certain personal information that you consider to be incorrect or irrelevant or to request that we block, erase or otherwise remove your personal information. You may also write to us at any time to object to our use of your personal information, restrict our use of your personal information, or request that we provide your personal information in a usable electronic format and transmit to a third party (right to data portability). We will comply with these requests in relation to your personal information in line with applicable law.
OPTING OUT AND UNSUBSCRIBING FROM MARKETING MESSAGES
All our marketing communications contain an easy way to opt out from receiving future messages, such as a link through which you can unsubscribe. You may also opt out for particular channels (for example email or SMS) as indicated in the message received in such channel or through your LEGEND SPORT account settings.
If you would like to opt out of receiving LEGEND SPORT marketing messages you may use the unsubscribe link contained in the messages you have received.
CHANGES TO THIS POLICY
LEGEND SPORT has pledged to adhere to the fundamental principles of privacy and data protection. We therefore regularly review our online privacy statement in order to ensure that it is free of errors and clearly visible on websites, that it contains appropriate information about your rights and our processing activities, and that it is implemented and is compliant with applicable law. We may update this privacy statement from time to time to keep it up to date, to keep pace with new developments and opportunities relating to the Internet and to stay in line with applicable law. If we make significant changes to this privacy statement, we will inform you by posting a notification on our websites and/or mobile apps along with an updated version of the privacy statement
If you have any questions about our use of your personal information, how to exercise your rights or about our privacy statement you are welcome to contact us at:
Online at https://www.legend-sport.com/contact/
DATA PROTECTION TEAM
by E-mail at: firstname.lastname@example.org
if you prefer to contact us by regular mail, please send your request to the following address:
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you have the right to make a complaint to your local data protection authority using their website.
LAST UPDATED: 23 05 2018